Andinto

We created Andinto after identifying that the US Hispanic population is growing faster than any other minority. Hispanics today are more than 50 million in the USA and their buying power in this country is approximately $1240 million annually.

In 2011, we estimate there are almost 29 million Hispanics online, about 56% of the US Hispanic population. By 2012, more than 31 million will be online, increasing Internet penetration to 60%.

Growth within this population comes from native-born Hispanics instead of immigrants. This group of young Hispanics is bilingual and proud of its Hispanic origins. Marketers should not assume that their mass-market, English-language campaigns are reaching this audience effectively. The paradox is that the larger this market grows, the more fragmented it becomes. People with heritages and traditions extending to Latin America often do not share the same culture or even the same language. The challenge for marketers is to create relevant messages that speak to those traditions and use appropriate references. The answer may mean creating multiple executions and strategies.

Andinto has developed a wide network of Hispanic content websites that you can tap into through us. We have segmented the online properties to address very unique business opportunities that cover both branding and performance.

Our team of experienced entrepreneurs and executives is based in the heart of the Silicon Valley and has experience in starting companies that solve real problems. Feel free to contact us if you have inquiries related to how we can help you reach the US Hispanic market online by calling our Corporate Headquarters at (925) 998-8801 or by emailing us at info@andinto.com (you will hear from us very quickly).